An Overview of ‘YouTube Star’ Stephanie Soo Net Worth

Stephanie Soo is one of the biggest stars on YouTube today, captivating millions of fans with her Mukbang videos and charismatic personality. Since launching her channel in 2017, Stephanie has amassed over 4 million subscribers and over 400 million total video views. Her success on the platform has enabled her to build an impressive net worth at a young age.

In this in-depth guide, we’ll explore Stephanie Soo’s various income sources and analyze how much the Korean-American YouTuber is worth today. Whether you’re a longtime fan or just discovering her, you’ll know Stephanie Soo’s Net Worth and her journey to financial success. Let’s dig in!


Full Name Stephanie Soo
Gender Female
Stephanie Soo Husband/Fiancé MisterMangoBtt (Rui Qian)
Date Of Birth & Age November 27, 1995, 28 Years
Place of Birth & Nationality South Korea, Korean-American
Source of Wealth YouTuber
Net worth in 2024 Estimated $10-15M

YouTube Success Boosts Stephanie Soo’s Net Worth

The primary driver behind Stephanie Soo’s multi-million dollar net worth is her massively popular YouTube channel. With over 4 million subscribers, she earns substantial revenue from the ads running on her videos.

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Ad Revenue Increases with Video Views

Stephanie Soo’s main YouTube channel currently gets over 150,000 views daily, which amounts to 4.5 million monthly views. For top creators, each 1,000 video views brings in an estimated $3 to $7 in revenue.

At the lower end, Soo earns $13,500 per month or $162,000 per year from her views. On the higher end, her annual income from YouTube ads could be over $378,000.

YouTube Partnership

In addition to video ads, Stephanie likely earns extra income through YouTube’s partnership program. Features like Super Chat donations, channel memberships, and selling merchandise shelves allow popular YouTubers to diversify their revenue.

These income streams are more difficult to estimate but probably contribute significantly to Soo’s bottom line.

Sponsored Videos and Brand Deals

As an influencer with millions of engaged followers, Stephanie can charge top dollar for sponsored videos and brand partnership deals. Sponsored content could easily net her five figures or more per video. These lucrative collaborations with brands represent another major part of her YouTube income.

Merchandise Adds Another Revenue Stream

Beyond ad revenue, Stephanie Soo earns additional income from merchandise sold to her loyal fans. She offers various apparel, accessories, and other products.

Official Merch Store on Fanjoy

Stephanie’s primary merch store is through Fanjoy, a popular provider of YouTubers and influencer products. She sells t-shirts, hoodies, phone cases, notebooks, and other items with her logo and channel designs.

Products Available on Her Website

Soo also sells clothing and home goods through her website, These direct sales provide another merchandise revenue stream.

While hard to quantify, merch likely boosts passive income over her other earnings. Top influencers can make anywhere from tens of thousands to over $1 million annually on merch.

Other Projects Contribute to Soo’s Wealth

Beyond her core YouTube business, Stephanie Soo has explored various other projects that add to her income and net worth.

Rotten Mango Podcast

In 2019, Soo launched a weekly true-crime podcast called Rotten Mango. It covers mysteries and shocking cases. The show gets over 200,000 downloads per episode, earning significant income from ads and sponsorships.

TV and Movie Appearances

Stephanie has made small appearances in a few TV shows and movies, including acting as a judge on Netflix’s Blown Away series. While likely minor, these gigs do provide additional income.

Real Estate and Investments

Using her YouTube fortune, Stephanie has made smart investments in assets like real estate. For example, she bought and sold a $2 million house in Los Angeles. Other investments likely round out her portfolio.

Net Worth Has Grown Quickly in Just a Few Years

Though already wealthy today, Stephanie Soo’s net worth has rapidly climbed in just a few years since she started her channel. She stands to keep getting even richer as her audience grows.

Big Jump from 2017 to Now

When Stephanie began posting videos in 2017, her net worth was zero or minimal. Within two years, she had over 2 million subscribers and likely already had over $1 million in total earnings. Flash forward to today, and her net worth is estimated between $5 to $10 million.

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Projected Continued Growth

Considering her current trajectory, Stephanie’s net worth will likely keep rising quickly in the next few years. If she maintains her video output and viewer interest, her annual income could soon exceed $1 million. Within five years, a $10 to $20 million net worth could be possible.

Top Creators Make Far More

Compared to top YouTubers like PewDiePie or MrBeast, Stephanie Soo’s net worth is lower due to a smaller subscriber base. However, she’s found incredible financial success quickly in the competitive space.

Soo Maintains a Luxe Lifestyle

With millions in the bank before age 30, Stephanie Soo enjoys a luxurious lifestyle filled with fancy homes, cars, travel, and more. However, she remains down-to-earth and focused on creating new content.

  • Owns Multi-Million Dollar Homes: Stephanie owns an elegant house in Atlanta valued at over $3 million. She previously held a $2 million LA home before selling it for a profit.
  • Drives High-End Cars: Some of Soo’s car collection includes a Lamborghini Huracán, Mercedes S-Class, and BMW X5. These expensive whips total over $500,000 in value.
  • Enjoys Frequent Travel: Stephanie’s income allows her to travel in style, often flying first class and staying in 5-star hotels. Some recent trips include Hawaii, Cabo, and touring across Europe.
  • Gives Back to Causes: Despite her fortune, Stephanie remains grounded and supports various charities focused on fighting hunger, helping children, and more. She aims to use her wealth for good.


In just a few short years, Stephanie Soo has already built an impressive net worth in the multi-millions. Her massive popularity on YouTube allows her to earn a fortune from ad revenue, sponsorships, merchandise, and other income streams.

While already wealthy today, Soo’s net worth should rapidly rise as she expands her business ventures and brand. Thanks to her smart investments and booming career, the future looks bright for Stephanie Soo’s finances.

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